Each year, the email design experts and Oracle put together a look book of our picks for the best emails from the previous year. In 2020 we took it to the next level with a fully interactive site to highlight these stellar email examples. This allowed us to showcase the full email in all it’s glory–interactions, animations and all. To cover all the bases, we also designed a downloadable pdf version with links to view the emails on the look book site.
Twenty emails were highlighted in total each illustrating one or more of Oracle's Six Pillars of Modern Email Design. I color coded and organized the site design by these pillars and created multiple user flows to allow users to easily explore and find their way back home. If the user prefers the old fashioned pdf, a one-click download pdf is available in the top nav. The pdf includes links back to the site to view the full email HTML view so these users won't miss out on the experience.
Sr Designer: Veronica Presley
Creative Director: Jason Witt
Sr UX Designer: Kristin McCambridge
Copywriter: Jack Clemens
Developer: Khalil Yabi
UPDATE: Sadly the Look Book microsite has been taken down due to a security issue 😑I am working to aquire a full screen recording of the site and all it’s interactive glory. In the mean time, see the downloadable, unlinked PDF here.