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This project was a one day site and app take over campaign referred to as a "Sidewalk" sale on Zulily.com.
In an effort to liquefy overstock inventory, I was asked to create a fresh, new responsive layout for the zulily website and apps. I worked with photographers and stylists to create a concept and color pallet. The imagery conveys the energy and almost frantic nature of a sidewalk sale. My challenge was to maintain a clear navigation in the midst of the visual chaos.
This project was a huge success as it it sold 60% over projected demand!
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